One of the main challenges facing Agilent was the highly technical aspect of their products, making it difficult for people to connect them to their applications. The concept behind the look and feel of the brochure was to capture the ubiquitous nature of Agilent’s technologies and how it touches every aspect of our lives. From the cell phones we use to the milk we drink, measurement plays a key role in upholding the quality and standards of the products we enjoy. The brochure borrows the idea of a full visible spectrum made up of graphic elements and imagery as a metaphor that speaks to the all-encompassing reach and global impact of Agilent. The spectrum was designed using color segments of varying lengths and opacities to connect the concept of “measurement” with “discovery.” Agilent is illuminating and enabling these discoveries through their technologies.

The look and feel of the corporate brochure set the tone for subsequent projects. The community brochure promoted Agilent as an asset to the communities in which their employees lived and worked. Targeted towards volunteer programs and external organizations such as United Way, Girl Scouts, and Children’s Discovery Museum, I selected an unusual form factor, using a snake fold to reference a board game. Interactive classroom experiments are displayed on the back side with instructions on how to measure the air, simulate the water cycle, and create an electric circuit. Altogether, the playfulness of the design aimed to spark the imagination and curiosity of the scientists and engineers of tomorrow.